PORTFOLIO

Sofia Fitterer

PORTFOLIO

Sofia Valentina Fitterer

Communications Professional

San Marcos, Texas

Open to opportunities

Sofia Fitterer
About Me

Sofia Valentina
Fitterer

I'm a communications professional specializing in strategic content creation, social media management, and visual storytelling. Recent graduate from Texas State University with a BA in Mass Communication and a minor in Criminal Justice.

As Communications Intern at Hays County Government, I've driven 297% growth in social media engagement through data-driven strategy and compelling visual content. My diverse background, from interviewing international artists in Prague to managing government communications in Texas, brings a unique, creative perspective to every project.

Education

Texas State University

Location

San Marcos, Texas

Proven Results

Driving Real
Impact

90 days of social media growth at Hays County GovernmentOctober 8, 2025 – January 5, 2026

+69%
Profile Views
+156%
Post Engagement
+297%
Audience Interactions

From the date I was granted access to the main Hays County Government Facebook account through January 5, 2026, the page experienced nearly a 10% increase in followers and a 297% growth in audience interactions, reflecting a significant improvement in engagement and reach.

Strategic Changes

  • Implemented consistent content cadence with strategic timing for maximum reach
  • Designed visually compelling graphics optimized for social media engagement
  • Created high-value content that encouraged saves, shares, and meaningful interactions
  • Leveraged analytics to iterate and refine strategy based on performance data

These analytics are especially significant given that Hays County is a rapidly growing, developing community, highlighting the impact of strategic social media management on public outreach and community engagement.

Analytics Evidence

Facebook analytics showing profile views and engagement growth
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Facebook analytics showing audience interaction metrics
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Facebook analytics showing views growth
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Official Facebook Analytics Screenshots

Portfolio

Featured Projects

A showcase of my work across communications, media production, and creative content. Click on any project to learn more.

Recent Work
Media Recognition & Press Coverage
Photography & Media

Media Recognition & Press Coverage

Published Photography

My photograph highlighting the newly appointed Parks & Natural Resources Director was published across multiple news outlets, marking a significant milestone in my photography career.

PhotographyPress CoverageMedia RelationsProfessional Milestone
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All Projects
Official Press Releases
Content Writing
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Official Press Releases

14+ Published Releases

2024-Present

Authored 14 press releases and counting for Hays County, covering budget expenditures, road projects, leadership appointments, public health, and criminal sentencing.

Press ReleasesContent WritingGovernment Communications+1 more
Foster for Service Initiative
Communications & PR
Click to read more

Foster for Service Initiative

Community Outreach Campaign

2024

Served as primary media contact for a community initiative allowing probationers to foster pets as community service, resulting in measurable impact on local shelter population.

Media RelationsCommunity OutreachPublic Relations+1 more
International Journalism Internship
Media Production
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International Journalism Internship

POPOUT SHOWS, Prague

Summer 2022

Served as lead interviewer for international artists including Key Glock and DJ Memphis, conducting on-camera interviews in a fast-paced live-event environment.

Video ProductionInterviewingArtist Relations+2 more
Career Journey

Work Experience

2024 - Present

Communications Intern

Hays County Government
Supporting countywide communications across digital, media, and public-facing platforms. Managing social media content, drafting press releases, creating original photography and videography, and designing graphics for county initiatives.
2023

Freelance Photographer

Czech & Slovak Influencers
Collaborated with influencers including actress Anička Dvořáková and artist Grey256. Captured promotional and lifestyle photography tailored for digital platforms, working closely with clients to align visual storytelling with their personal brand.
2022

Interviewer & Personal Assistant

POPOUT SHOWS, Prague
Served as lead interviewer for international artists including Key Glock and DJ Memphis. Coordinated artist transportation, managed event logistics, and supported concert management teams on merchandise sales and ticket distribution.

Education

Texas State University

2022 - 2025

Bachelor of Arts in Mass Communication with a minor in Criminal Justice. GPA: 3.4. Dean's List honoree for four consecutive terms.

Mass CommunicationCriminal JusticeMedia ProductionPublic RelationsSpanish
Expertise

Skills & Abilities

Communication

Social Media Management95%
Press Releases & Content Writing90%
Public Relations85%
Media Relations80%

Creative

Graphic Design (Canva)95%
Photography90%
Videography85%
Adobe Creative Suite70%

Languages

English100%
Spanish90%

Core Competencies

Team Collaboration
Creative Writing
Visual Storytelling
Video Production
Content Strategy
Brand Management
Get in Touch

Let's Work
Together

I'm currently looking for new opportunities in communications, media production, and content creation. Whether you have a position, project, or just want to connect, I'd love to hear from you!

Send a Message