PORTFOLIO
PORTFOLIO
Sofia Valentina Fitterer
Communications Professional
San Marcos, Texas
Open to opportunities
Sofia Valentina
Fitterer
I'm a communications professional specializing in strategic content creation, social media management, and visual storytelling. Recent graduate from Texas State University with a BA in Mass Communication and a minor in Criminal Justice.
As Communications Intern at Hays County Government, I've driven 297% growth in social media engagement through data-driven strategy and compelling visual content. My diverse background, from interviewing international artists in Prague to managing government communications in Texas, brings a unique, creative perspective to every project.
Education
Texas State University
Location
San Marcos, Texas
Driving Real
Impact
90 days of social media growth at Hays County GovernmentOctober 8, 2025 – January 5, 2026
From the date I was granted access to the main Hays County Government Facebook account through January 5, 2026, the page experienced nearly a 10% increase in followers and a 297% growth in audience interactions, reflecting a significant improvement in engagement and reach.
Strategic Changes
- Implemented consistent content cadence with strategic timing for maximum reach
- Designed visually compelling graphics optimized for social media engagement
- Created high-value content that encouraged saves, shares, and meaningful interactions
- Leveraged analytics to iterate and refine strategy based on performance data
These analytics are especially significant given that Hays County is a rapidly growing, developing community, highlighting the impact of strategic social media management on public outreach and community engagement.
Analytics Evidence
Official Facebook Analytics Screenshots
Featured Projects
A showcase of my work across communications, media production, and creative content. Click on any project to learn more.
Media Recognition & Press Coverage
Published Photography
My photograph highlighting the newly appointed Parks & Natural Resources Director was published across multiple news outlets, marking a significant milestone in my photography career.
Official Press Releases
14+ Published Releases
Authored 14 press releases and counting for Hays County, covering budget expenditures, road projects, leadership appointments, public health, and criminal sentencing.
Foster for Service Initiative
Community Outreach Campaign
Served as primary media contact for a community initiative allowing probationers to foster pets as community service, resulting in measurable impact on local shelter population.
International Journalism Internship
POPOUT SHOWS, Prague
Served as lead interviewer for international artists including Key Glock and DJ Memphis, conducting on-camera interviews in a fast-paced live-event environment.
Work Experience
Communications Intern
Communications Intern
Freelance Photographer
Freelance Photographer
Interviewer & Personal Assistant
Interviewer & Personal Assistant
Education
Texas State University
2022 - 2025
Bachelor of Arts in Mass Communication with a minor in Criminal Justice. GPA: 3.4. Dean's List honoree for four consecutive terms.
Skills & Abilities
Communication
Creative
Languages
Core Competencies
Photo Samples
A selection of my photography work across various projects and events.
Let's Work
Together
I'm currently looking for new opportunities in communications, media production, and content creation. Whether you have a position, project, or just want to connect, I'd love to hear from you!